DRIVING TUITION SURVEY 2020: INSTRUCTORS by WeDrive 3rd September 2020 3rd September 2020 Welcome to 2020 Driving Tuition Industry Survey We're asking ADIs and PDIs all across the UK what they feel about driver training, the state of the industry today, and being an instructor in the current climate. Click 'Next' to begin. Questions are skippable. Enter your email address at the end of the survey if you'd like to be entered into our prize draw to win £500 in cash (One winner). 10 runners up will also be selected at random to win a £50 Amazon gift voucher each (must be an ADI or PDI to be eligible for prize). For how long have you been an ADI?Enter a number, in years Your genderDeselect AnswerFemaleMaleOtherPrefer not to say Where in the UK are you based?Deselect AnswerLondonSouth EastSouth WestEast MidlandsWest MidlandsEast AngliaYorkshire & the HumberNorth EastNorth WestScotlandWalesNorthern IrelandOther Are you an independent or franchised driving instructor?Deselect AnswerIndependentFranchisedneither/other Do you teach manual or automatic transmission?Deselect AnswerAutomaticManualBoth On average, how many hours of paid driver training have you tended to give per week HISTORICALLY?(Include all types of driver training, including fleet and instructor training) Going forward, how many hours of driving lessons would you IDEALLY like to give per week?(Enter the average number of weekly hours of formal lessons you feel would be optimal for you) In number of minutes, what do you consider the ideal lesson length? On average, how many hours of paid driver training are you CURRENTLY performing per week?(Enter number of hours of lesson you are taking on per week since driver training has resumed) On average, what's the hourly rate (in £) you receive? (after deducting any offers/discounts) How would you rate your current level of working satisfaction/happiness?Deselect AnswerHighly satisfied / very happyQuite satisfied / happyNeither satisfied or dissatisfied / unsure if I am happyQuite dissatisfied / unhappyVery dissatisfied / unhappyN/A (e.g. retired) If you are LESS than highly satisfied, what factors would improve long term satisfaction for YOU?Tick any that apply. Access to free/cost effective further training / professional development courses Access to soft skills/interpersonal skills training More support with training and equipment around COVID Access to a cheap marketing service or help with promotion of your business Less uncertainty about attracting enough new pupils in the future Tools/support to ease the burden of admin, pupil management or communication A better prior understanding of driving theory amongst new learners More prior awareness of/enthusiasm to road safety amongst new learners Deselect AnswerFemaleMaleOtherPrefer not to say 1 out of 2 Which of the following would MOST improve your enjoyment of your regular working week right now?Tick UP TO 3 that apply. A change (in any direction) to the COVID-related regulations applicable to lessons Easy/cheap access to mental wellbeing resources Easy/cheap access to physical wellbeing resources (massage, physio etc) A reduction in time spent on admin and other non-driving work Seeing more of my daily lesson slots booked out further in advance Seeing good feedback scores for me (from recent pupils) publicised & being able to share it easily Better/more efficient communication from my students My students arriving to lessons already having studied/understood their driving theory and/or having a full appreciation of road safety awareness The chance to more efficiently incorporate more theoretical/safety awareness related tuition into my own teaching with the student during/after/between practical lessons What do you feel is most important to learners when considering a driving instructor?Thinking about things from the prospective pupil's perspective, select UP TO 5 factors that you think they're likely to MOST HEAVILY base their evaluation of an instructor around Availability Cost Friendliness/approachability/compatible personality Likelihood of helping them pass first time / average pass rate Good word-of-mouth from someone they know/trust Good quality verified public feedback from a wide range of past clients Commitment to comprehensive teaching of the relevant theory/concepts behind the skills during lessons Flexible communication style: able to explain things in the way THEY are most likely to understand Range of lesson types offered / additional advanced skills taught Willing to spend extra time to help them pass the theory test too Responsive communication between/before lessons (instructor answers queries quickly and efficiently) Instructor provides them with extra coaching/teaching materials to work on between lessons Safety-conscious teaching/driving style How are you feeling now about the COVID safety measures that are in place and the regulations (around PPE etc)?Deselect AnswerRegulations are too strict / the measures are too much of a burden (e.g. PPE/masks are too restrictive or not practical for lessons)Fairly happy that the measures are sufficient / the regulations are just about rightFurther measures should be required / regulations more strictly enforced (e.g. proper PPE made mandatory)I don’t feel ready to return to giving one-to-one lessons again yet Which of the following statements best describes your expectations regarding your future earnings for the next 6 months as a Driving Instructor?Deselect AnswerYour earnings will increase significantly compared to the same period last yearYour earnings will increase slightly compared to the same period last yearYour earnings will be about the same as the same period last yearYour earnings will decrease slightly compared to the same period last yearYour earnings will decrease significantly compared to the same period last yearNo idea: totally unsureQuestion is not applicable or have left/will be leaving the industry Thinking of the NEXT 12 months ONLY, what impact do you think COVID will have had on your earnings by the end of the period?Deselect AnswerHighly positive impactPositive impactNo impactNegative impactHighly negative impactN/A (e.g. retired) What is your average monthly insurance cost (for your training car) in £?Enter number of £ What is your average monthly marketing (franchising) spend?Enter number of £ How much time PER WEEK do you spend on admin, communication and self-promotion/marketing? (in hours)Enter number of hours What is your view on in-car payment systems/apps which allow you to take cashless payments?Deselect AnswerI already have an in-car card payment system and/or use PayPal with my pupilsI am going to consider an in-car card payment system, and/or want to use PayPal (or similar automatic payment system) more, in the near futureI intend to continue to be a cash-only/BACS business in the next year (or, have no interest in automatic payment systems) How many of your pupils experience significant nerves/anxiety on lessons or during their test?Or, if you are retired, what proportion of your ex-pupils tended to experience thisDeselect AnswerA minority (only 1 or 2)Less than halfMore than halfMost of them Other than being unpleasant for the pupils themselves, do you think nerves/anxiety (where present) tend to negatively impact the pupil’s driving ability* on a significant level?*Their ability to drive safely and to the required standard in lessons and/or be successful in their practical testDeselect AnswerYesNoUnsure / depends on the individual students How beneficial would it be to give your pupils access to a course (e.g. online) to combat driving anxiety and test day nerves?Deselect AnswerNot at all: if they can drive, then they shouldn’t be nervous on their test. If they're nervous it just means they're not ready.Quite helpful, as a few do suffer from being anxious/nervous on lessons or on test dayVery helpful: it's a significant problem and I seem to teach many/a significantly increasing proportion of pupils like this! How do you feel about Standards Checks, or your Part 3 if you’re a PDI?Deselect AnswerI always feel confident in myself and my abilityI consider myself a good instructor but I often feel nervous on the dayThey cause me a great deal of stress and anxiety Would you like to be able to accept bookings from pupils via a third party resource (e.g. website/app etc.) where the learner can book directly, based on your listed information/profile and live availability, receive automatic confirmation, and can pay for their lessons in advancePlease tick up to 5 responses, indicating why you would/would not be interested in such a service/product. No, I'm happy with the way things are already No, I'm worried about security No, I doubt such systems are effective No, it sounds like too much work to set up I already do, but it's not for me I already do but the service/app/site is poor I already do - and I'm happy I am very interested, as this could boost my pupil acquisition/bookings and revenues I am very interested, as this would save me time and money in terms of marketing my business I am very interested, as it would be be convenient/efficient to have the software help manage my lesson schedule and take automatic payments I'd be interested to try it/find out more as I'm not totally convinced / would need to learn more about the concept I'm interested but concerned about security issues I'm interested but would be concerned about the amount of work involved to set it up I'm interested but would have doubts about the effectiveness of such a service I'm interested in saving money on franchising fees/commissions, so it would have to leave me with a greater % of my revenue as profit n/a (e.g. I am retired) Do you use a diary/planner type app or software to help you manage your schedule and/or notes?Deselect AnswerYes, I'm happy with itYes, but I'll probably stop using it as such things are just not for meYes, but I'll probably stop using it as the ones I have tried have been poorYes, but it could be better - I'd consider upgradingNo, but I'd be interested to try something like that: it could be much more efficient than paperNo: such things are just not for meNo: all the digital products I have tried for this purpose have been poor or too basicNot at the moment, but I plan to find a professional all-digital/software solution for this soonn/a (e.g. retired now) 2 out of 2 Thanks for taking part! Click to submit your answers. Enter your name and email if you'd like to be entered into our lucky draw to win the £500 cash grand prize or one of ten £50 Amazon gift voucher runner-up prizes (ADIs and PDIs eligible for prize). Tick the opt-in box to receive email in order to be included. We'll be drawing the winners and publishing the results in December. Add your phone number on the contact form if you'd like to be notified by mobile if you're a winner*. The prize draw will be streamed live on our social channels, so add your mobile number if you want us to give you a shout out during the video should you be one of the lucky few! Don't worry, we never spam or pass on contact details. We take GDPR seriously. Your name Your email Telephone number Opt in to entry survey lucky draw and receive news, offers and deals from WeDrive. We are Information Commissioner\'s Office registered. We take GDPR seriously. Time is Up! Time's up 0 comment 0 FacebookTwitterPinterestLinkedinEmail previous post DRIVING TUITION SURVEY 2020: LEARNERS next post Driving Tuition Survey 2021: Instructors
